If you want to be effective in your Pinterest keyword strategy, it is best to use a relevant hashtag.

If you use the right hashtag for your Pins, it is likely the right people will end up on the right pages and your business will be discovered by the right audience. Over the years, the practice of using hashtags to narrow searches have become popular in almost all the networking platforms. Hashtags are a great way to get noticed on searches. Slowly but surely, you can divert your audience to your website. The idea is to get the attention of your Pins, for which it is imperative that you do a research on your target audience and try to build a community to begin with, by sharing pins that appeal to them. You need to think out of the box for your 'Pin' to catch the user's attention.įor example, if you are selling wall decors online, you can share Pins with fascinating images and videos of the decors with different titles: ' How to decorate your Kids Bedroom' or 'Colors that ignites peace at Home' etc. However, let's understand that being Creative is the key here. One of the key factors for the success of the platform is a representation of ideas and concepts as Images or Videos, and the opportunity to link your websites or Facebook pages is like icing on the cake.

How to cross-promote your website on Pinterest? On that note, let's see how we can use it to our advantage. Pinterest, unlike Instagram, allows you to link your Pins to Websites. With over 250 Million people on the platform and analytics that help identify demographics, why wouldn't this be a fitting digital marketing tool?

Businesses and Digital Marketers attract users with appealing Pins in the form of Creative ideas on a subject or Knowledge sharing, thereby bringing organic leads to business.

Pinterest marketing tips